Changing the rules and winning Over the next 4 days, I'm going to share proven strategies used in the mortgage refinance business to help you convert more prospects into customers. These strategies are virtually universal and work in almost any business with high-ticket transactions. Apply these strategies in your business to zoom past your competition. Onward. Let's face it -- most borrowers gravitate to suppliers offering the lowest advertised mortgage rates. But the lowest rate is usually a more expensive option. For example: Most borrowers are attracted to the standard 15-year and 30-year rates. And most mortgage brokers answer the request with a low-priced rate quote. Savvy mortgage brokers skip the rate quote and instead ask, "What are you looking to accomplish?" Most prospects don't have a clue. That's when you offer suggestions that benefit the borrower and lock out the competition at the same time. During your conversation, you pick up that your prospect plans to stay in their home no more than 5 years. Bingo, that's just the answer you're looking for. The savvy mortgage broker immediately offers the benefits of an ARM (Adjustable Rate Mortgage) -- giving the prospect a lower refinancing rate than the typical 15- or 30-year rate. Remember, most mortgage brokers simply quote the "lowest" rate and move on. In less than 60 seconds, the mortgage broker virtually eliminated their "lowest-priced" competition. By the way, this is a common strategy in the flooring business... companies private label their carpet or tile so their prospects can't price shop the competition. Stay tuned... tomorrow I reveal the "No surprise guarantee" -- the foolproof way to stun your competition. Would you like to access over 1,300 marketing ideas? Type your e-mail address in the box below for instant access: your e-mail address is never traded, rented, or sold...period! Click here for more free marketing strategies from Markus Allen and his $10,000 Marketing Tip of the Day. .